Online Marketing at Random House

Online marketing is an integral part of marketing for Random House and its publishers.
While all marketers at Random House work increasingly on the web, online marketers are specialists within our marketing departments who focus exclusively on online efforts. Projects and tasks might include reaching out to bloggers about a new title; building a website, blog, or social network profile for an author or a book; writing for or editing a divisional blog; creating keyword search advertising campaigns; creating diversified online marketing campaigns; and developing new product ideas.

In addition, Random House needs talented and creative web designers, web developers, and programmers to create new sites, features, and functionalities to help market our books and serve our customers. 



Online positions at Random House include the following functional areas:

• Online Marketing: online advertising, search engine marketing, cooperation with online sales, viral marketing
• Online Publicity: blogger outreach, online events, online community engagement
• Information and Data Management: creating and maintaining information about titles and authors, Insight (“Browse and Search” inside the book) program administration
• Production and Programming: site building, function and feature development, email deployment, widgets and applications
• Design: creating ads, designing websites and features
• Operations: project management, special programs, process improvements
• Analysis: sales analysis, consumer research and surveys, benchmarking, ROI, web analytics, campaign analysis
• Business Development: content licensing, partnerships, affiliate programs, financial analysis, new product development, syndication of content

Here are some projects our online marketers, designers, developers, and programmers have worked on lately:

www.sophiekinsella.com
A site for Sophie Kinsella, author of Shopaholic and many other titles. 
The online marketing for this title includes videos, a Facebook group, a reader discussion board, a sweepstakes, and a quiz.

www.randomhouse.com/crown/infected/infected.html
The site for Scott Sigler's horror book Infected. The site includes a blog, podcasts, games, ringtones and wallpaper for mobile phones, and many other features. Launched April 2008.

www.doubleday.com


A new site for Doubleday Books-launched in    May 2008. This new site is blog-based (on the Wordpress platform) and includes features  such as links to social networks, open commenting, tagging and categories, video, permalinks for usability and SEO, and posts with shopping carts built-in.







www.randomhouse.com/features/mccallsm


A site for Alexander McCall Smith, author of the best-selling No. 1 Ladies’ Detective Agency series as well as the 44 Scotland Street, Isabel Dalhousie, and Portuguese Irregular Verbs series. This site features full book information as well as custom music, photo albums, podcasts, video, and a discussion forum.






www.randomhouse.com/audio/features/harrypotter/ 


Random House’s Harry Potter site. The Harry Potter audiobooks are the highest-selling audiobooks of all time and this site includes audio clips, a jukebox, and a game.

Come join us! Here’s a list of online marketing and technology positions currently available: